Conversion Rate Optimization (CRO)

The Bottom Line Is This: What Is Your Conversion Rate?

PPC is a complex process involving a myriad of options and mountains of data. But when the ads have run and the data is sorted, what matters to you and your business is: Did it pay? Did we get the conversions we needed? Did we reach the customers we were looking for?

• At ThinkSEM, your marketing objectives drive the PPC process.
• Our goal throughout the process is conversion rate optimization — bringing you the most leads we can.
• We constantly study the psychology behind what makes visitors take action.

Our conversion rate optimization service requires knowledge of your business, your industry and your ideal customer base. We use our experience, our dedication to detail and a commitment to obtaining the full potential of your landing pages and microsites.

• In landing page development, our PPC experts consider all the factors that drive visitors to take action.
• Using A/B testing, we compare one landing page to another to determine which design approach works best.
• Multivariate testing compares the many different elements within a landing page — images, headers, calls-to-action — to determine the most effective combination.

We Focus on What Really Counts: Results.

In the quest for CRO, our PPC consulting team is passionate about pursuing optimum benefits for your paid search advertising. We are not satisfied with creative solutions; we work for creative solutions that stand up to rigorous testing and deliver results.

ThinkSEM is a Minneapolis-based PPC company that provides PPC services to businesses and professionals nationwide. Contact us to learn more about conversion rate optimization.