A/B Testing

We Find the Better LP through A/B Testing, Not Guesswork.

We learn something new every time we do A/B or A/Bn testing on landing pages. The layout or call-to-action that worked for one market may not work in a similar market. That is why we test every LP until we are satisfied we have reached optimum conversion rates.

• Software controls the A/B test to determine which of two ads has the better conversion rate. (In A/Bn tests, we compare three or more LPs.)
• We study the heat maps (places where visitors focused their attention) for the LPs to find opportunities for layout, image, color and copy changes.
• Our conversion rate optimization (CRO) consultants make changes and compare the changed layouts.
• The A/B testing process continues as we seek the best LP.

As a landing page company, we care about results because we know that's what matters most to our clients. Our CRO experts work hard to understand the motivations and psychology of visitors to LPs. The more we learn, the better results we can deliver.

LPs that are carefully developed and tested can make a tremendous difference in the quality and quantity of leads generated. Contact us to learn more about landing page A/B testing.