Multivariate Testing

Tests Help Us Reach the Full Potential of Your Landing Pages.

What headline will bring the most responses to your landing page (LP)? Which image will work best? Will a different color combination work better? Through multivariate testing (MVT), the people who make those choices are the people who visit your LP. By responding or not responding, they register their opinions — and our landing page company has the information necessary to improve results.

• We create rotating copy — headers and subheads that change in an automated pattern as visitors enter the site.
• Various images can be tested by inserting two or more images an equal number of times.
• Calls-to-action are changed to determine which one receives the most conversions.
• Layout and colors are varied so that we can know which combination works best to generate responses.

The object of MVT is to reach the full potential of your LPs. At ThinkSEM, our CRO consultants use MVT and A/B testing to ensure every LP has an optimal conversion rate. Contact us to learn more about multivariate testing and landing page development.