Our PPC Process

Our Four-Step Pay-Per-Click Process Is Designed for Results.

Pay-per-click (PPC) can be an effective part of your online marketing mix — that is, if it's done properly. At ThinkSEM, our experienced PPC consultants take the paid search process further than most other agencies. Because PPC is a substantial investment of time and money, we want it to reap substantial results for our clients.

The first two steps in our process are similar to those generally offered:

• First, the process begins with an audit. At ThinkSEM, the audit is thorough, providing the client with a full report showing areas for improvement and recommendations for adjustments.
• Second, in the pre-click development phase, we research keywords, organize the keywords into ad groups, apply negative keywords, set bids, and establish strategies based on the client's ROI goals.

Most paid search providers stop at this point, but ThinkSEM includes two more steps:

• Third, in post-click development, we build custom landing pages, set up testing, analyze the results, and make adjustments.
• Fourth, by the tenth day of each month, we do performance management and reporting. A custom dashboard will report results and, in a phone call, your PPC expert will review the results with you.

When using our four-step PPC process, you will know what keywords were used and which search queries triggered your ad, how they performed, and how much you spent directly on ads. You will also learn more about Google AdWords, MSN adCenter, Facebook, Linkedin and other PPC platforms.

At Think SEM, you will work with experts who bring long-term analytical experience and a commitment to results for every client and every project. Contact us and ask us how you can use our PPC process to take your search marketing to the next level.