Pre-Click Development
PPC Experts Determine the Parameters for a Successful Campaign.
When you decide to have a PPC campaign, you will want a strategy that brings the most results for the budget you allocate. Such results start with thorough research and thoughtful account organization. We bring a high level of experience to this and every task in the ThinkSEM PPC process.
- Your PPC consultant will research your industry and your market and learn from you about your business and objectives.
- An understanding of your business, industry and market will provide the necessary background for keyword research.
- We will divide the keywords into tightly focused ad groups.
- We will write ads specific to each ad group.
- We will organize the keywords into "match types."
- The consultant will apply negative keywords. (A law firm, for example, may wish to ignore searches that include "pro bono." Or a resort will probably want to ignore all "Golf" searches that include references to cars or VW.)
Our pre-click development includes account setup, keyword research, ad copywriting and account structure. We want you to have a PPC strategy that performs well and brings you the results you expect. Contact us and ask us how our pre-click development can take your search marketing to the next level.


