ThinkSEM Featured Work

Explore Minnesota invested in a "More to Explore" TV commercial starring Minnesota Twins catcher Joe Mauer. To make the most of that investment, their ad agency asked ThinkSEM to develop a three-pronged campaign to promote additional exposure for the commercial and build brand awareness.

The three segments were: (1) a campaign directed solely at mobile devices, (2) contextual ads on relevant third-party websites, and (3) sponsored search PPC ads.

In four months (March-June 2011), the campaigns drove 16,000 visitors to the landing page where they could view the embedded TV commercial.

*ThinkSEM was not involved in the production of this video

A Partial Client List

• Globe University/Minnesota School of Business
• Regis Corporation
• Author Solutions

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